Category: Education


Easy2Know is created by a team of different people with same mission.
To improve the business decision-making process.

How Coronavirus is Reshaping Marketing Strategies? March 27, 2020 11:30 am Education

Businesses all over the world are closing their doors, people are staying home, kids are learning online, grandmas and grandpas are seeing their families over a video call. It seems like we’ve stepped into a creepy episode of Black Mirror. A global pandemic is knocking on all of our doors, and nobody is immune to […]

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How to Pick a Domain Name You Won’t Regret March 18, 2020 2:41 pm Education

The online mirror of your brand’s identity is your website, followed by social media pages. So ask yourself – does it truly reflect what you want to present to the outer world? It is the first thing people are going to look up if they want to know more about you. That is the moment […]

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9 Tips to Improve Customer Experience February 26, 2020 3:01 pm Education

In an age where competition in many digital-oriented companies is stronger than ever, business-to-consumer interaction becomes increasingly important. Enterprises worldwide are focusing on customer experience, appreciating the value of better understanding their behavior. The fact that 60% of consumers express they are willing to pay more money for a better experience leaves little room for […]

The Business Power of Social Media February 5, 2020 11:44 am Education

The use of social media in today's world of business is such a well-known fact that by now, it has become a kind of old news. Many believe that social media – when used strategically over time – is the most powerful form of marketing. Although it may seem easy, profitable use of social media takes a lot of dedicated work. Besides the basic rules of consistency, somewhat similar aesthetic, and, of course, good-quality content, it is also based on your thorough research.

Do They Trust Your Influencer? January 16, 2020 1:13 pm Education

The digital landscape is increasingly changing the way we do business, the way your clients access information, and how they make decisions. In an era where consumers have never been hungrier for reviews, ratings, and word-of-mouth recommendations, influencers are the key to unlocking their trust. So, who are these people? An “influencer” can be any […]

Research your audience and play it safe December 4, 2019 11:51 am Education

Defining your target audience is one of the marketer's most important tasks. It's the foundation of all elements of your marketing strategy, from how you develop and name your products or services right through to the marketing channels you use to promote them.

Your time is the best time November 20, 2019 1:12 pm Education

We currently live in a world in which traditional advertising strategies aren’t enough. Social media not only allows tremendous outreach and networking but also gives you opportunity for interactivity that can be very beneficial to businesses. It doesn’t matter if you run a small local shop or a big national company, online presence is an […]

Resolving the Lush social bomb June 16, 2019 9:15 pm Education

Remember the time when you had to persuade your clients to include digital channels in their media plans? Ah, the precious dial-up days of the internet. Well, today the situation is a bit different.

What if we told you there is an impression before the first impression? June 16, 2019 7:52 pm Education

We all know the value of the first impression. Once we get a sense of a certain person or subject, it’s really hard to resist the sentiment we attach to it.