Facebook is currently the most popular social network on the web. As per figures, if it were a country, it would have the third largest population in the world. But for how much longer?
On average, Facebook is home to 1.45 billion daily active users — from CEOs, to students, to companies. And has a 20% growth every year, according to Zephoria. It’s hard to make a case for it dying out – and yet nearly 8,000 Facebook users retire daily. Sure it’s growing, but it’s getting older by the day as well, given that youngsters are getting tired of sponsored content. If this trend continues, by the end of this century Facebook will become the world’s biggest retirement home. Facebook is losing younger users even quicker than expected, according to new estimates by eMarketer.
What happened? Facebook has stopped being fun. It used to be a good place to find out what your friends were up to, to see their photos, and to read funny and interesting things. Now that social networking has become common thing, we’ve become increasingly sensitive to what we share on Facebook. Speaking on a stage in front of a mixed audience of family and friends makes it hard for most of us to be our genuine and authentic selves.
What is changing about Facebook is the way it is used and its core audience. Writing on the wall (Which was Facebook’s initial draw) is something that is completely forgotten now. We have all the enhanced privacy settings, but there is no privacy. Hardly anyone posts status messages.
But, If you want your business to have a presence on social media, Facebook is probably one of the first or the first social media platforms you think of. Through research with the easy2know platform and our Sentiment by Source option, many different clients confirmed that young audience on Facebook are dropping. Slowly, but dropping nonetheless.
The Sentiment by Source option is a display of all sources (Web, Facebook, Twitter, Forums, Instagram, Disqus, VKontakte, Reddit, Trip Advisor) appearing in the case study, combined with Sentiment analysis. This option allows you to see how your brand sentiment evolves over time, spot larger trends quickly, and adjust your strategy even faster.
92% of marketing professionals think that social media has profound impact on their business, which means that you are playing a highly competitive game in social media to grab the attention of your potential customers. Doing an accurate Sentiment by Source analysis can help you win. Sentiment analysis is your main tool to understand how and where(online) people feel about your brand.
Facebook started as a growing and dominant social platform and held on until others came and started gaining ground. Twitter, Instagram, etc. users will shrink, but we don’t think all of them will stop using it. So – will Facebook ads retire a few years from now? Probably not. Will they change completely a long way into the future? Probably, yes.
Stay tuned, or should we say – Stay logged in.