The online mirror of your brand’s identity is your website, followed by social media pages. So ask yourself – does it truly reflect what you want to present to the outer world? It is the first thing people are going to look up if they want to know more about you. That is the moment when you should present yourself in order to make them stay, i.e., visit again– and spread the word.
To back up this statement, you might as well know that 88% of website visitors claim that they do not come back to a site if they had bad experience. We already talked about the importance of User Experience, so we suggest you read this before continuing.
One of the first things in starting an online presence is a website domain.
What is a domain? If you look up at the address bar at the top of this page, you will find easy2know.co, which represents ours. It represents your online address along with the URL address, which leads people to your page. Basically, it is the address that internet users type into the browser to contact your website.
The name you choose should be short, catchy, and easy to remember, but most importantly, it must represent your business. Also, before continuing with its registration, you should probably use a domain name verification to see if it’s available in the first place.
A great value of a domain name is that it affects SEO (your content’s position on the search engine results pages). In essence, keywords in your domain name can help your SEO ranking, meaning you will be easier to find among the vast number of competitors.
Keep in mind that using keywords within your IP address can help your case. Do your research and use the right terms to get a better position and more clicks. This also means that sometimes you will have to adapt your content to reach this goal, but if you want to win the battle for clicks, you have to stand out and be as clear as possible. Never forget the K.I.S.S. Model: Keep It Smart and Simple.
A domain has two parts. The first is the name of the website you want to access and the second is its extension. This means you can choose among .com, .org, .info, etc. But, according to DomainNameStat, 43% of all domains have the “.com” extension, which is the most familiar and the easiest to remember. Adding to that, the Interbrand survey regarding Internet user behavior showed that 61% of people are more likely to click on .com address further down on a results page, rather than to click a new brand name with an unknown extension, at the top of results.
The most important thing you should remember is that domain name builds your brand – and the right name goes a long way toward building reputation and generating traffic. Branding carries benefits for all parties in the exchange process and makes it easier to buy or sell products into the market. Imagine you are walking down the street and see a person of your dreams. You want to introduce yourself, so what will you say? You got it right: your name. It all starts with a name.
How Can Associated Terms Help You to Stand Out in The Crowd?
It is not always easy to figure out which words accompany your desired subject. Whether you are a travel agency, a fashion brand, or in the IT business, the most significant value is knowing what people exactly write when they do their online research. This knowledge would bring you an awareness of which terms to use and therefore apply in your brand name, and domain name as well.
In other words, you need to know which exact words people associate with your branch.
Associated terms track the most written words alongside the keywords you wish to research. With no mistake, you can instantly know the useful terms that come up, and using them may position you at the top of internet searches regarding your business.
In the end, make sure that you pick the right name that will generate traffic, be likable, rememberable, and, besides the quality of your service and website content, make people come back to it.