Right alongside bells, twinkling lights, and evergreen trees, nothing signals the start of the holiday season like the arrival of the Christmas ads. Many brands appeal to people’s emotions to design campaigns that enable greater engagement with their target audience.
Through emotions, they aim to create a bond with their potential and existing buyers and to influence consumers’ choice of a product or brand.
How do they do it?
There is no magic formula to win the hearts of the public but appealing to positive emotions has been shown to increase the effectiveness of any message. Just think of it – if people feel something warm, good and engaging while looking at an ad, they will evoke that same feeling when confronted with that product and they will most likely make a purchase.
Brands use emotional resources connected with the Christmas spirit every year. In some cases, they become part of the collective memory and turn into authentic and popular icons that last for generations. While emotional appeal is a priority, a frequently used and effective marketing action is to create a Christmas ambiance. This consists of designing a space where consumers can experience Christmas through sight, sound, and even smell.
Another important marketing action is using social media and email marketing to tell consumers about discounts and recommended products. This fuels Christmas desire before consumers decide to purchase while making brands accessible to fulfill their needs.
Feel the Christmas
Christmas is a season of giving, kindness, and of course, marketing. In fact, the holiday season wouldn’t be complete without advertisements on TV and social media platforms. All your potential customers will be spoilt for choice during the holidays, and overwhelmed by feelings of festive excitement, it’s up to you to figure out how you’re going to use the most wonderful time of the year to your advantage.
By tapping into the naturally emotional aspects of the holiday season and learning from some of the most famous Christmas marketing campaigns on the market, you could give yourself the resources you need to develop stronger relationships with your audience.
Don’t underestimate the power of Christmas spirit when it comes to giving your business the boost it needs for 2020. Give yourself the gift of amazing Christmas marketing.
Or should we say, feel it.