The Business Power of Social Media

Wednesday, February 5, 2020 11:44 am | 3 min read

The use of social media in today’s world of business is such a well-known fact that by now, it has become a kind of old news. Many believe that social media – when used strategically over time – is the most powerful form of marketing. Although it may seem easy, profitable use of social media takes a lot of dedicated work. Besides the basic rules of consistency, somewhat similar aesthetic, and, of course, good-quality content, it is also based on your thorough research. Every channel has its advantages based on what you want to accomplish. They also differ in when to post in order to statistically have the best chances of reaching broader masses.

Having in mind that 45% of the world population is on social media – meaning there are 3.4 billion social media users across the globe, which is a 9% increase compared to last year – this power force should not – or must not – be neglected.

The Good Old Emails

It’s important not to neglect email marketing – even if up until now, you believed it is not a profitable business channel of communication that appeared decades ago. A recent study showed that 38% of US consumers are driven to action by email marketing. The great thing about it is that it is easy to share content, and you are reaching your already engaged audience.

Email is often cited as one of the top marketing channels that consistently delivers the highest ROI (Return on Investment). By conducting email campaigns, you will be in a great position to keep your supporters updated on various subjects, such as novelties, discounts and such. Perhaps it’s time for your business to start making email marketing a priority.

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Consider which Platform to Use

Choosing the right social media platform is critical for your business goals. Since there are various available sources, and each relates to a specific demographic, you must choose wisely to boost your online popularity and number of active users. Because brand awareness is crucial in effective businesses, you should be aware of the things to consider within each of the available sources.

We’re living in a time where people spend more time socializing on social media than face to face, so aim in the right direction for your business. The audience is already there.

Don’t Forget to Listen

Social media is a tool for listening, not just talking. Here out what your customers have to say. If they do not usually respond, try asking questions. These are all simple yet valuable differences that can result in much success.

A proficient approach is following an 80/20 percent rule, meaning, do not overflow your followers with content solely related to selling your service and product – but make 80% of your content informative and non-promotional, while the 20% can talk about your brand or product.

When it comes to listening to what your audience has to say, this sometimes can be overwhelming, especially if you are an established brand with a large following that wishes to maintain its public image. Analyzing large amounts of public data (know as Big Data) and drawing logical conclusions seems like a big bite. Tools for listening to the public pulse help a great deal, analyzing the public reactions for you.

Paper Board

Of course, listening to your audience is not a final step. For example, Mercedes Benz’s social media strategy includes embracing its audience, not only listening to what they have to say. A great example of business use of social media is Lush Cosmetics, encouraging their followers to use a hashtag related to their products. Within their Instagram bio, they ask followers to share their own content through the #LushLife Instagram hashtag. By that, they have instant insight into customer engagement and customer brand experience.

So, what should be the primary take out? Why you use social media in the first place? Ah yes. According to the beliefs of 97% marketers, including social media as a part of the overall business strategy only provides value to the business. So, don’t miss out.

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