Your time is the best time

Wednesday, November 20, 2019 1:12 pm | min read

We currently live in a world in which traditional advertising strategies aren’t enough. Social media not only allows tremendous outreach and networking but also gives you opportunity for interactivity that can be very beneficial to businesses. It doesn’t matter if you run a small local shop or a big national company, online presence is an essential piece of your business marketing strategy.

As you can see through the years, Social media is always evolving, and users’ behavior changes with it. Just as important as knowing what to post is when to post it. After all, if your target audience isn’t seeing your posts, then you’re losing out on reach and impressions that could help build brand awareness or potential clients. And if that’s the case, why wasting time on creating and publishing content?

Best times to post on Facebook

Facebook has over two billion active users, making it the most populated platform by far. This huge audience means there’s a significant opportunity for organic engagement and building brand awareness. In addition to a content strategy that connects meaningfully with your audience, you’ll best meet this need for engagement by posting at the times when users are most active on the network:

  • Best times to post: Wednesday at 11 a.m. and 1 p.m;
  • Best day: Wednesday;
  • Most consistent engagement: Weekdays from 9 a.m.–3 p.m;
  • Worst day: Sunday has the lowest engagement score.
  • Worst engagement: Early mornings and evenings, before 7 a.m. and after 5 p.m.

Best times to post on Instagram

Instagram is an image-based social media site and most users there look for accounts that post great photos on their feed. Having recently grown to one billion monthly active users, Instagram is definitely on the rise in the social space. When you’ve got beautiful images and posts to showcase, and you want to get best engagement then you must discover the best time to publish your content:

  • Best times to post: Wednesday at 11 a.m. and Friday at 10–11 a.m;
  • Best day: Wednesday;
  • Most consistent engagement: Tuesday through Friday, 10 a.m.–3 p.m;
  • Worst day: Sunday has the lowest engagement score;
  • Worst engagement: Occurs during late night and early morning from 11 p.m.–3 a.m.

Best times to post on Twitter

Twitter presents a huge opportunity for brands to connect directly with audiences and manage customer care. Because of Twitter’s chronological newsfeed and with 500 million tweets sent per day it provides a goldmine of social opinions and conversation that can inform your brand strategy.

  • Best times to post: Wednesday at 9 a.m. and Friday at 9 a.m;
  • Best days: Tuesday and Wednesday;
  • Most consistent engagement: Monday through Friday from 8 a.m.–4 p.m;
  • Worst day: Saturday has the lowest engagement score;
  • Worst engagement: Occurs every day from 10 p.m.–4 a.m.

Best times to post on LinkedIn

LinkedIn is a social media site dedicated to career growth and networking opportunities, having a total of 630 million members in over 200 countries and territories. Social media statistics show that LinkedIn is now the dominant social media platform for content marketing, lead generation, and for building business connections.

  • The best times to post: Wednesday at 9–10 a.m. and 12 p.m;
  • Best day: Wednesday;
  • Most consistent engagement: Tuesday through Friday from 8 a.m.–2 p.m;
  • Worst engagement: Occurs on Sunday and the least popular times to post are every day from 9 p.m. to 3 a.m.

What now?

Knowing the above listed statistics is just one part of online strategy. The trick to figure out the best time for posting is just by doing all this over and over again, until you get the sweet spot for your target audience. Consistently review your analytics, keep creating content for your brand, and repeat. Soon, you’ll notice patterns and trends in your content and can keep improving your social media strategy.

Remember that every brand is different and even benchmarks can vary depending on the social media platform and industry. So, never stop testing or experimenting. Don’t be afraid to post on social media on less popular days. While you might not reach your highest percentage of followers, you might be able to reach people you would have missed otherwise.

It’s your time now.

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